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Important Event Info

Expectations & Guidelines

Speaker Guidelines

Pasch Events prides itself on delivering an education-first experience in a professional, well-paced environment. As a presenter, you play a key role in shaping the insights and takeaways our dealer attendees will carry forward.

  • Educate, Don’t Sell: If you’re a vendor, product pitching during your presentation is not permitted. However, you’re welcome to invite a dealer client to join you on stage and share their experience. Remember—this event is centered around education and insight.
  • New Content: Please ensure your presentation features original content that has not been delivered at other events. Our audience values new ideas, timely topics, and forward-thinking strategies.
  • Include Dealer Perspectives: Vendor-led sessions should include a dealer participant to provide real-world insights and speak to their experiences with your solution. This adds authenticity and depth to your session.
  • Stay on Schedule: Our agenda is tightly coordinated to deliver a smooth experience for all attendees. Please respect your assigned time slot—sessions that run too long or too short can disrupt the overall flow of the event.

Speaker Expectations

We’re thrilled to have you on board as part of this year’s event. To help create an engaging and memorable experience for everyone involved—speakers, sponsors, and attendees alike—we’ve outlined a few key expectations to guide your participation:

  • Promoting the Event: Help us amplify the experience by promoting your session and the event across your networks. We’ll provide you with branded, personalized marketing assets to make sharing easy and on-brand.
  • Invite Your Network: As a speaker or sponsor, you’ll receive exclusive Dealer Guest Passes. Use these to invite key dealer contacts to attend the event and experience your session firsthand—it’s a great way to provide value and grow your network.
  • Represent the Community: MRC is built on collaboration and professional respect. We encourage all speakers and sponsors to engage with attendees beyond the stage—ask questions, join conversations, and support other sessions where you can.
  • Be Camera-Ready: Select sessions will be recorded or photographed for post-event marketing. Dress professionally and be aware that your presentation may be shared beyond the live audience.
  • Support the Schedule: Arrive early for your session and check in with the AV team to ensure everything runs smoothly. Supporting the schedule helps keep the event experience seamless for all attendees.

Sessions & Presenting

Flash Talk

Our event agenda features a variety of session formats. Below, you’ll find details on each type. This includes structure, stage expectations, requirements, and any restrictions.

  • Duration: 15 minutes total | 6-minute 40-second presentation + 8-minute Q&A
  • Presentation: 20 slides, 20 seconds each | Slides will be set to auto-advance
  • Stage: Flash Talk sessions will be featured on our Mainstage
  • Presentation: Flash Talk hosts are responsible for their own presentation deck. Utilize our presentation deck template or create your own as long as it is in a downloadable PowerPoint format.
  • Deck Review: You will be required to submit your finalized deck to our event team for review. Submissions are due no later than October 16.
  • Before Your Session: You must be in the ballroom at least 30 minutes prior to your session. You must connect with the AV team 10 minutes prior to taking stage.

Speakers should set slides to auto-advance. If they’re set to advance-on-click, our production team will adjust them. You will not have a clicker on stage.

Keynote

Sessions presented with challenges, process, results, and lessons. Honest insights on successes and failures. Typically a single speaker on stage.

  • Duration: 30 minutes total | 25-minute presentation + 5-minute Q&A
  • Stage: Keynote sessions will be featured on our Mainstage
  • Presentation: Keynote hosts are responsible for their own presentation deck. Utilize our presentation deck template or create your own as long as it is in a downloadable PowerPoint format.
  • Deck Review: You will be required to submit your finalized deck to our event team for review. Submissions are due no later than October 16.
  • Custom AV Needs or Equipment: Please inform our event team by contacting us at least 1 week prior to the event if you require any special AV equipment.
  • Before Your Session: You must be in the ballroom at least 30 minutes prior to your session. You must connect with the AV team 10 minutes prior to taking stage.

While keynotes are hosted by individual vendors, presentations must remain pitch-free and focused on solutions and real-world examples.

Workshop

Hands-on intensive sessions focusing on practical skill development.

  • Duration: Regular Workshop: 45 minutes total | Mini-Workshop: 30 minutes total
  • Presentation: Workshop hosts are responsible for their own presentation deck. Utilize our presentation deck template or create your own as long as it is in a downloadable PowerPoint format.
  • Stage: Workshop sessions will be featured in our various breakout rooms.
  • Time Limit: Due to our agenda structure, it is very important that you are responsible and conscious of your time limit. We recommend setting a timer on your phone.
  • Before Your Session: You must be in your designated breakout room at least 15 minutes before your session begins. Our team will pop in to your room to ensure you’re all set!

We recommend using a hard copy of the presentation saved to your device and avoid relying on wifi to avoid any potential technical difficulties.

Panel

Multiple experts deliver advanced insights, addressing challenges and lessons learned.

  • Duration: 45 minutes total | 40-minute discussion + 5-minute Q&A
  • Stage: Panel sessions will be featured on our Mainstage
  • Discussion Points: Panels are mainly discussion based. A few weeks prior to the event, you will be contacted regarding a set of questions that you will need to be prepared to answer.
  • Presentation: No presentation deck is required. If you need special slides added to help provide context to your discussion points, please let our event team know at least 1–2 weeks prior to the event.
  • Before Your Session: You must be in the ballroom at least 30 minutes prior to your session. You must connect with the AV team 10 minutes prior to taking stage.

Our team will be in contact with you to provide the discussion points for your panel.

Booth & Exhibiting

For all exhibiting needs, questions, or requests, please coordinate directly with SoftSpace. This section is intended for informational purposes only.

Booth Information

  • Dimensions: 6ft x 10ft
  • Exhibit Hall Room: Plaza Ballroom
  • Booth Locations: You will be notified of your location on arrival
  • Booth Space Only: We will not provide your booth set-up, only the booth space.

SoftSpace – Exhibitor Support

If your sponsorship includes an exhibit booth space, SoftSpace will reach out to you directly to assist in event preparations.

  • Email: info@softspace1.com
  • Phone: 931-380-8854
  • Address: 1512 Nashville Highway, Columbia TN, 38401
  • Website: www.softspaceexhibits.com

Delivery of Materials

Any collateral to be included in the swag bag (~250 units) should be delivered to the venue.

Important Dates:

  • Recommended Ship By: November 5
  • Delivery By: November 9-12

Ship To:

  • Brian Pasch – MRC Event
    Eau Palm Beach Resort & Spa
    100 S Ocean Blvd
    Manalapan, FL 33462

Booth Contest

We’re dedicated to fostering meaningful interaction between attendees and sponsors. Each day, attendees are encouraged to visit every booth on the exhibit floor for a chance to win a cash prize. It’s a simple, rewarding way to boost booth traffic and spark valuable conversations.

Accommodations, Venue, and Travel

Venue Details

Eau Palm Beach Resort & Spa
100 S Ocean Blvd, Manalapan, FL 33462

Contact Info
Venue Parking

On-site valet parking. There is a Per Night, Per Car parking rate. Please contact the hotel for more information.

Nearby Airports:
  • Palm Beach Int (PBI): 15 min drive
  • Ft. Lauderdale (FLL): 40 min drive
  • Miami International (MIA): 1 hr 15 min drive

Sponsor Room Block Details

Tideline Palm Beach Ocean Resort and Spa
2842 South Ocean Boulevard, Palm Beach, Florida 33480

Due to construction at our event venue, the number of available rooms has been reduced. We encourage sponsors to book accommodations within our second room block at Tideline Resort, located just a few minutes down the road from The Eau, to help preserve venue rooms for dealer attendees.

Contact Info

Roomblock Deadline

October 17, 2026
You may try and contact reservations at (561) 934-4040 after the room block ends to see if there are any extra rooms available.

November 14th - November 18th
Saturday - Wednesday

Making Changes to Your Reservation

You will need to contact the hotel directly, do not contact any members of the event team.
Please try to make any booking changes prior to room block expiring

Sponsor & Dealer Passes

Guest passes must be entered by October 17

Guest Pass Types and Their Use

Sponsor Passes

Sponsor Passes are for your internal team, including any confirmed speakers or guests.

Dealer Passes

Dealer Passes are exclusively for dealership personnel. These can be used to invite key clients or contacts from your network.

How to Register Your Passes

  1. Locate your guest pass codes on your sponsor checklist
  2. Visit MRC 2026 EventBrite Registration to enter your passes
  3. Promo codes must be entered before ticket selection, not at checkout.

Number of Passes Per Sponsorship Tier

Each sponsorship tier includes a designated number of dealer and sponsor passes. Please refer to the table below for your specific allocation.

Sponsorship Tier
Dealer Passes
Sponsor Passes
Event Sponsor
6 Dealer Passes
5 Sponsor Passes
Marquee Sponsor
5 Dealer Passes
4 Sponsor Passes
Platinum Sponsor
5 Dealer Passes
3 Sponsor Passes
Gold Sponsor
4 Dealer Passes
3 Sponsor Passes
Silver Sponsor
4 Dealer Passes
3 Sponsor Passes
Emerald Sponsor
4 Dealer Passes
2 Sponsor Passes
Meal Sponsor
2 Dealer Passes
2 Sponsor Passes
Experience Sponsor i
0 Dealer Passes
2 Sponsor Passes

Marketing Materials

Custom Marketing Assets

Once your speaker and session tasks are submitted, our team will create personalized event graphics tailored for you. Use them to promote your appearance and expand your reach across your network.

Asset Types

  • Speaker Graphics
  • Session Graphics
  • Sponsor/Exhibitor Graphics (upon request)

How to Access Your Assets

  1. Log In: Sign in to your company’s portal page to view your assigned tasks.
  2. Submit Tasks: Complete the Speaker and Session tasks (if applicable) to kick off the asset creation process.
  3. Await Creation: Once submitted, our team will begin building your custom assets.
  4. Check Status: Log back in to see if the Get Custom Assets Quick Action is marked “In Progress” or “Available.”
  5. Download Assets: If marked “Available,” click the link to access and download your assets from your company’s folder.

Promoting

  • Linking: When promoting share with your unique UTM link! This can be found on your speaker or sponsor checklist.
  • Language: Use our sample captions listed below or come up with your own creative captions!
  • Hashtag: Use #MRC when sharing on social channels

Example Social Captions

Utilize our example captions for sharing your custom event graphics with your social feeds

We’ll be attending the Modern Retailing Conference in Palm Beach, FL. Will we see you there?! #MRC26

We’re helping propel the future of automotive retail forward at MRC. Join us in Palm Beach this November! #MRC26

When to Expect Your Assets

Our team aims to deliver your assets within 1–2 weeks of task completion. Please note that as the event date approaches, turnaround times may be longer as our creative team shifts focus to finalizing on-site materials and in-person event preparations.

Post-Event Photos

We aim to deliver event photography to all attendees and partners within one week of the event’s conclusion. A downloadable gallery will be provided so you can easily access and save your favorite moments.

If you’re a presenter, stage photography will be added to your portal assets folder, right alongside your custom marketing assets for easy access and download.

Main Stage Recordings

If you’re a main stage presenter, your session will be recorded and added to your Portal Assets Folder for you to download.

These recordings will also be added to our Auto Academy under the 2026 MRC Virtual Pass if you have a client/partner interested in watching the session.

Virtual content is typically available within 1-2 weeks after the event concludes.