MODERN RETAILING CONFERENCE 2022 | FEATURED SPEAKER
EVp & general manager
Aaron is a recognized senior leader, entrepreneur, and award-winning sales and marketing professional with over 30 years of success in the multibillion-dollar automotive industry. Most recently, Aaron took over as Executive Vice President and General Manager of OfferLogix, the pioneer in lease and loan payment advertising for car dealers, OEMs, and online portals. Over the last year, Aaron spearheaded a critical business turnaround, taking an underperforming business into a profitable company through GTM strategy, website development, SEM, social media, and new product development. During this time, Aaron simultaneously drove significant revenue and performance of Team Velocity, a high growth marketing and advertising startup, doubling revenue from $60M to $120M.
Throughout his progressive career, Aaron served in vital leadership roles, including Executive Vice President of Sales Operations and Senior Vice President of Sales (Team Velocity), Director of Sales and Dealer Operations, Automotive Business Consultant, and CRM Sales Specialist for The Reynolds and Reynolds Company. Aaron holds a significant track record of cultivating and maintaining productive partnerships with Cox Automotive, Data Aggravators, and Nexstar and helped assist in creating major OEM endorsements with Nissan, General Motors, and FCA.
Aaron is a well-known innovator, motivator, and changemaker reputed across the automotive industry by Tier 1/2/3, OEM, and Top 100 Dealer Group connections. He possesses an advanced technical mindset and history of devising and implementing cutting-edge solutions that drive business success during economic downturns and uncertain futures.
As a family man, health enthusiast, and foodie, Aaron enjoys spending time with his wife and three kids, working out, trying new restaurants, and living by his favorite saying, “live your dream.”
In my free time, Aaron likes to hang out with wife and three kids family is the most important thing , as well is a massive foodie, keeping healthy, working out and most of all living by his favorite saying “Live Your Dream”