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Michael Moushon

Marketing & Technology Director

Jenkins Auto Group

Michael Moushon AKA “Moosh” has been in the Auto Industry for 15 years in multiple positions ranging from Internet Sales, Finance Management, New & Used Car Manager, and now Marketing & Technology Director for the Jenkins Auto Group. He is currently on the Dealer Advisory Board for Urban Science, lending his skills while providing guidance and knowledge to help them grow and develop products that serve their dealers nationwide. He’s a car person through and through and absolutely LOVES the car business!! 

He believes in entrepreneurship, and using his creativity blended with tomorrow’s technology to advance the Automotive industry. 

Speaker Sessions

2:00pm

Day 2

Case Study: Five Simple Ways to Use Defection Insights to Improve Sales Effectiveness

Hear how progressive sales and marketing leaders are using defection insights to improve their sales and marketing processes, outsmart their competitors, grow share, and increase sales effectiveness.
Sales participants will know how to:
  • Increase close rates by eliminating needless follow-up with leads who have bought elsewhere, increasing salesperson confidence, and adjusting to follow up processes.
  • Improve productivity of sales team by delivering fact-based, real time performance feedback to sales team based on wins AND losses.
  • Decrease defection rates by proactively engaging high quality leads with strong likelihood to defect.
Marketing participants will know how to:
  • Enhance customer experience by ingesting defection data into the group’s CDP and marketing workflows.
  • Boost ROI of marketing spend by adjusting spend and targeting based on defection insights.

Workshop

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Plaza 2

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Monday

Automotive Retailing Reimagined

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executive level education.

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