Kevin Frye

eCommerce Director

Kevin Frye is the eCommerce Director of the Jeff Wyler Auto Family, one of the top 30 dealership groups in the US. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has used the leadership skills he learned in the Navy, to include flying over 200 combat hours in Desert Storm, to keep the Wyler Auto Family at the front edge of automotive eCommerce.

Speaker Sessions

11:45am

Day 2

Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.

Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.

Mini Workshop

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Salon 1

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Monday

2:00pm

Day 2

Hear how progressive sales and marketing leaders are using defection insights to improve their sales and marketing processes, outsmart their competitors, grow share, and increase sales effectiveness.
Sales participants will know how to:
  • Increase close rates by eliminating needless follow-up with leads who have bought elsewhere, increasing salesperson confidence, and adjusting to follow up processes.
  • Improve productivity of sales team by delivering fact-based, real time performance feedback to sales team based on wins AND losses.
  • Decrease defection rates by proactively engaging high quality leads with strong likelihood to defect.
Marketing participants will know how to:
  • Enhance customer experience by ingesting defection data into the group’s CDP and marketing workflows.
  • Boost ROI of marketing spend by adjusting spend and targeting based on defection insights.

Workshop

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Plaza 2

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Monday

Automotive Retailing Reimagined

Expert speakers.
executive level education.