Bobby Gaudreau
Activator Dealer Solutions
Michael Gellar is a Senior Director at TransUnion, he specializes in forging strategic revenue generating partnerships with cloud platforms like Snowflake, AWS, Google Cloud and Customer Data Platforms. With a deep-rooted background in media, ad tech, and identity, he has honed his skills at industry leaders like Infutor, Rubicon Project, AOL, and CBS. Based in the vibrant South Loop neighborhood of Chicago, he enjoy life with his wife and son.
Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.
Activator Dealer Solutions
Pasch Group
Client Command
TransUnion
Tealium
Clarivoy
Join us for the 2024 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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