Micah Birkholz
Clarivoy
This esteemed speaker, a notable leader in the automotive sector, will be taking the stage at the Modern Retailing Conference 2023. Renowned for advancing the field through innovation and insight, they are set to deliver a presentation rich with fresh perspectives and transformative ideas, pushing the boundaries of automotive retailing. Stay tuned for more on their achievements and the exciting knowledge they will be bringing to the conference.
This workshop will guide automotive dealers and marketers through the crucial role of multi-touch attribution and the power of first-party data in modern automotive retail. By uncovering the hidden journey of anonymous shoppers—who make up 90% of car buyers—participants will learn how failing to properly track and utilize this data leads to lost sales and wasted marketing spend. With a focus on accountability, audience precision, and real-world application, the session emphasizes the importance of first-party data in accurately measuring marketing effectiveness and maximizing return on investment in today’s competitive automotive landscape.
Clarivoy
Join us for the 2024 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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