Bobby Gaudreau
Activator Dealer Solutions
Steve White, a digital marketing and ad tech native, is CEO and founder of Clarivoy. Recognized as a martech pioneer, Steve developed the first cross-channel and multi-device measurement platform for auto dealers, transforming how marketers approach digital marketing and attribution. Since founding Clarivoy in 2009, Steve has empowered automotive marketers to leverage data-driven insights for more personalized and effective campaigns, helping them grow market share in an increasingly competitive landscape. His vision has earned Clarivoy numerous industry accolades and cemented Steve’s reputation as an influential voice in automotive martech.
Steve is a frequently requested speaker, known for his thought leadership and close collaboration with top-tier vendors and dealers across the automotive sector. He holds a degree from Indiana University’s Kelley School of Business. Outside of work, Steve is an avid cyclist who enjoys life in Granville, Ohio, with his wife, three children, two cats, and two dogs.
Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.
Activator Dealer Solutions
Pasch Group
Client Command
TransUnion
Tealium
Clarivoy
Join this session to discover a step-by-step approach to transforming your messy first-party data into “Golden Records” for each customer, helping you improve personalization, boost retention, and significantly expand your marketing reach. Steve will share how top automotive brands, like DGDG, have leveraged unified, enriched customer data to enhance targeting accuracy, improve multi-touch attribution, and maximize ROI. You will also gain practical insights into using advanced identity resolution, Authenticated IDs, and cross-channel activation strategies to stay ahead of the competition and achieve true data-driven success. Don’t miss the chance to turn your data into marketing gold!
Clarivoy
Join us for the 2024 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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