In today’s fast-evolving digital marketing landscape, mastering the latest search engine technologies is essential. This workshop will focus on Google’s AI Overviews and generative AI search results—groundbreaking features shaping the future of SEO. Attendees will explore the the mechanics behind AI-driven results, and gain actionable strategies tailored for automotive dealerships. Through real-world case studies, we’ll demonstrate how to leverage these advancements to boost traffic, enhance authority, and achieve SEO success in the AI era.