Chris Spensley
Marchex
In today’s rapidly evolving digital landscape, first-party data is becoming the cornerstone of smarter, more efficient marketing strategies. In this keynote presentation, we will explore how prioritizing the effective use of first-party data can help dealerships stay ahead of privacy regulations, streamline their marketing efforts, and achieve a better ROI. We’ll discuss how first-party data activation – through CDPs and AI – leads to cleaner, more reliable insights, ultimately improving campaign performance and building stronger, more personalized customer relationships.
Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.
Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.
Marchex
Marchex
Grab a tasty lunch, relax, and catch up with others. It’s a great chance to refuel and chat before the afternoon activities.
Join this session to dive deep into practical strategies and tools. Gain actionable insights that you can apply right away.
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