9:30am

Day Two - Monday, Nov. 18

Millions On The Line: Why Morgan Auto Group Invested in a CDP

Brett Morgan (CEO) and Tom Moore (COO) will join Brian Pasch at MRC to discuss why they invested in an enterprise CDP and how they plan to monetize the technology the eliminate waste and generate more revenue by leveraging their first-party data and real-time marketing.

Session Details

Room

Ballroom

Session Type

Panel

Session Day

Monday

Speakers On This Session

Related Sessions

11:45am

Day 2

Presented by Marchex

Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.

Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.

Mini Workshop

|

Exchange 1-4

|

Monday

12:45pm

Day 2

Sponsored by Shift Digital

Grab a tasty lunch, relax, and catch up with others. It’s a great chance to refuel and chat before the afternoon activities.

Downtime

|

Ballroom

|

Monday

Sponsored By:

1:15pm

Day 2

Presented by automotiveMastermind

Join this session to dive deep into practical strategies and tools. Gain actionable insights that you can apply right away.

Keynote

|

Ballroom

|

Sunday

Automotive Retailing Reimagined

Expert speakers.
executive level education.