Vanisha Palanivel

Digital Retail Performance Manager

As a Digital Retail Performance Manager at CarGurus, Vanisha Palanivel brings over eight years of extensive experience in the automotive industry. She has worked in roles ranging from Business Development Representative, Internet Sales Director, Business Development Center Manager, and Finance & Insurance and Desk Manager. Vanisha’s contributions were pivotal in leading her store to become a top performer, with consistent lead conversion above 12%. Since joining CarGurus, Vanisha has been instrumental in enhancing dealer partnerships, utilizing her wide-ranging experience to foster dealer success and boost performance.

Speaker Sessions

11:45am

Day 2

Presented by CarGurus

​​Is your CRM a hidden goldmine? Is your current lead management strategy reaching its full potential? Discover how a comprehensive lead audit can transform your dealership’s ability to connect with customers. Move beyond traditional KPIs to uncover strategies that elevate lead management and boost customer engagement. How aligning lead management across departments—from BDC to finance—can elevate your sales game. Join Chareese, Mike, and Vanisha—industry experts with extensive in-dealership experience—who have traveled nationwide empowering dealers with lead audit outcomes. Uncover how top dealerships have boosted conversion rates and sales volume through proven strategies. Explore actionable insights to propel your dealership to new heights!

Mini Workshop

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Plaza 1

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Monday