Michael McMillan

​​Is your CRM a hidden goldmine? Is your current lead management strategy reaching its full potential? Discover how a comprehensive lead audit can transform your dealership’s ability to connect with customers. Move beyond traditional KPIs to uncover strategies that elevate lead management and boost customer engagement. How aligning lead management across departments—from BDC to finance—can elevate your sales game. Join Chareese, Mike, and Vanisha—industry experts with extensive in-dealership experience—who have traveled nationwide empowering dealers with lead audit outcomes. Uncover how top dealerships have boosted conversion rates and sales volume through proven strategies. Explore actionable insights to propel your dealership to new heights!