Colleen Harris

Director Product Manager

With almost 20 years of digital marketing experience in the automotive, healthcare, and entertainment industries, Colleen Harris combines her passion for data storytelling with her deep knowledge of SEO and analytics in her current role as Principal Product Manager of BI & Reporting Strategy, Sincro Website Platform at Ansira. She is known in the industry as “The Google Whisperer” and is an award-wining dynamic presenter who has been invited to speak at numerous digital marketing conferences and nonprofits in both the US and abroad.

Speaker Sessions

10:00am

Day 1

Presented by the Automotive Standards Council

Join GA4 experts Brian Pasch, Colleen Harris of Ansira, and Dustin Lester of DealerOn for an exclusive, hands-on training session designed specifically for automotive dealers. This session will dive deep into mastering Google Analytics 4, ensuring you’re prepared to optimize your dealership’s data and marketing performance.

 

What You’ll Learn:

  • ASC Standard Key Events for Automotive Campaigns: Review and learn how to configure the proposed ASC standard events in GA4 to enhance your dealership tracking capabilities in Google. Learn more and get your copy of the Defining Key Events for Google Analytics 4 Resource
  • Looker Studio Deep Dive: Explore advanced Looker Studio reporting techniques to bring actionable insights to your dealership.
  • Personalized, Hands-On Support: Get direct support from our experts to solve your real GA4 challenges.

What You Need:
  • Bring Your Laptop: This is a hands-on working session, so be sure to bring your laptop, fully-charged and ready to get to work.
  • Access to Your GA4 Accounts: Make sure you have access to your GA4 accounts so you can follow along and get technical with the team of experts.

Submit Your Questions and Struggles Before the Training Session:
  • Submit your GA4 challenges for personalized solutions from our expert panel. Submit Here

 

Prepare your data for the future—grab your tickets today! Don’t forget to select the free GA4 Training Session Add-On below the ticket options during checkout!

Capped Meeting

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Plaza 1

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Sunday

Automotive Retailing Reimagined

Expert speakers.
executive level education.