Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Brett Morgan


Brett Morgan has been involved in the automotive industry from his youth when he worked summers as a staff member of Tires Plus.

After receiving a BS in Business Administration at the University of Richmond in 2001 Brett was able to try out a passion working in radio for Clear Channel’s Richmond cluster. As the Executive Producer of “Richmond’s Morning News” at Newsradio 1140 WRVA, Brett became experienced in all facets of broadcast journalism and was able to report and produce segments during the 9/11 disaster and the Beltway Sniper. Under his helm the show won the Virginia Association of Broadcasters “Morning Show of the Year.”

In 2004 he began working in the family’s newly acquired dealerships and after two years in sales at Kuhn Honda/Volkswagen in Tampa transitioned to Toyota of Tampa Bay. At Toyota of Tampa Bay Brett flourished at every level of retail management. During his tenure in Tampa Brett was acknowledged by the Tampa Bay Business Journal as “30 under 30” to watch in the area. In 2009 he took his first General Management position over the group’s struggling Wade Raulerson Buick GMC store (now Gainesville Buick GMC) in Gainesville, FL with great results.  Comparing the store’s previous 15 months to Brett’s first 15 months, net profit experienced a $1.4 million swing into profitability.  In 2010 expenses were cut 6% and gross increased 112% on fewer vehicle sales during the recession. The dealership also received GMC’s Mark of Excellence Award for CSI/Sales for the first time in seven years.  Brett currently serves as CEO for Morgan Auto Group residing over their 40 plus dealership franchises in Florida.

Brett went to high school in the Tampa Bay area where he graduated in 1997 from Berkeley Preparatory School. Brett received varsity letters in baseball and football all the while holding the seat of Class Officer three of his four years. He holds a Bachelor of Science degree in business administration with a concentration in marketing from the University of Richmond in Richmond, VA and also completed the yearlong NADA Dealer Academy program in 2009.

In 2013 Brett founded an internal Social Media division inside of MAG known as “whitehat three60” and received Automotive News “40 under 40” designation at the age of 33. In 2015 Brett served as the President of the Tampa Bay Area New Auto Dealers Association and was also active in the Pinellas County Chapter of Big Brothers Big Sisters. Brett is also a part of the Copperheads, the charitable driver of the PGA’s Valspar Championship held at Innisbrook Country Club each year. In 2016 Brett became a board member of the Gasparilla Music Festival, a local non-profit music event held annually at Tampa’s Curtis Hixon waterfront park. Brett resides with his daughter Tegan in Tampa, FL. In his free time Brett enjoys playing his guitar and hanging out with his two dogs. He is avid supporter of the Tampa Bay Rowdies and Tampa Bay Rays. In 2013 Morgan founded “Top Off The Trop” an event that drives awareness to the Tampa Bay Rays attendance challenge through a discounted group ticket offer. He is also a fan of London based soccer club Fulham FC.

Speaker Sessions