10:00am

Day One - Sunday, Nov. 17

Hands-On GA4 Training

2 Hour Training Presented by the Automotive Standards Council

Join GA4 experts Brian Pasch, Colleen Harris of Ansira, and Dustin Lester of DealerOn for an exclusive, hands-on training session designed specifically for automotive dealers. This session will dive deep into mastering Google Analytics 4, ensuring you’re prepared to optimize your dealership’s data and marketing performance.

What You’ll Learn:
  • ASC Standard Key Events for Automotive Campaigns: Review and learn how to configure the proposed ASC standard events in GA4 to enhance your dealership tracking capabilities in Google. Learn more and get your copy of the Defining Key Events for Google Analytics 4 Resource
  • Looker Studio Deep Dive: Explore advanced Looker Studio reporting techniques to bring actionable insights to your dealership.
  • Personalized, Hands-On Support: Get direct support from our experts to solve your real GA4 challenges.

What You Need:
  • Bring Your Laptop: This is a hands-on working session, so be sure to bring your laptop, fully-charged and ready to get to work.
  • Access to Your GA4 Accounts: Make sure you have access to your GA4 accounts so you can follow along and get technical with the team of experts.

Submit Your Questions and Struggles Before the Training Session:
  • Submit your GA4 challenges for personalized solutions from our expert panel. Submit Here

Session Details

Room

Plaza 1

Session Type

Capped Meeting

Session Day

Sunday

Speakers On This Session

Related Sessions

12:15pm

Day 2

Sponsored by Shift Digital

Grab a tasty lunch, relax, and catch up with others. It’s a great chance to refuel and chat before the afternoon activities.

Downtime

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Ballroom

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Monday

Sponsored By:

1:15pm

Day 2

Presented by automotiveMastermind

In an uncertain industry landscape, dealers are faced with an ever-changing array of software solutions. What hasn’t changed is the fundamental purpose of the technology: to create operational efficiencies which deliver excellent customer experiences with improved profitability. automotiveMastermind CEO Matt Leone will draw on his 25 years of experience in software development, operations, and automotive retailing to present a path forward to improve operational efficiency through technology.

Keynote

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Ballroom

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Sunday

2:00pm

Day 2

In the automotive industry, 86% of consumers prefer to complete at least part of their vehicle purchasing process online. Join Steve as he dives into how car dealerships can enhance customer satisfaction by offering virtual engagement options. These tools help create a seamless and interactive buying experience. Just as people research potential romantic partners thoroughly, they also invest significant effort in researching vehicles online, underscoring the importance of engaging virtual interactions. Effective communication in these online settings, including attentive tone and clear visual cues, is crucial. Utilizing advanced technologies like GPT and AI can further refine how dealerships connect with and assist their customers. By treating online leads with the same level of care and personalization as in-person interactions, dealerships can significantly boost both customer satisfaction and sales performance.

Workshop

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Plaza 1

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Monday

Automotive Retailing Reimagined

Expert speakers.
executive level education.