3:30pm

Day One - Sunday, Nov. 17

Transform Your First-Party Data into Marketing Gold: Discover How To Boost ROI And Outsmart The Competition with Better Data

Presented by Clarivoy

Join this session to discover a step-by-step approach to transforming your messy first-party data into “Golden Records” for each customer, helping you improve personalization, boost retention, and significantly expand your marketing reach. Steve will share how top automotive brands, like DGDG, have leveraged unified, enriched customer data to enhance targeting accuracy, improve multi-touch attribution, and maximize ROI. You will also gain practical insights into using advanced identity resolution, Authenticated IDs, and cross-channel activation strategies to stay ahead of the competition and achieve true data-driven success. Don’t miss the chance to turn your data into marketing gold!

Session Details

Room

Plaza 2

Session Type

Workshop

Session Day

Sunday

Speakers On This Session

Related Sessions

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Plaza 2

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Automotive Retailing Reimagined

Expert speakers.
executive level education.