Bob Lanham
CarNow
Join this session to discover a step-by-step approach to transforming your messy first-party data into “Golden Records” for each customer, helping you improve personalization, boost retention, and significantly expand your marketing reach. Steve will share how top automotive brands, like DGDG, have leveraged unified, enriched customer data to enhance targeting accuracy, improve multi-touch attribution, and maximize ROI. You will also gain practical insights into using advanced identity resolution, Authenticated IDs, and cross-channel activation strategies to stay ahead of the competition and achieve true data-driven success. Don’t miss the chance to turn your data into marketing gold!
CarNow
CarNow
Putting a name to a “view” can be challenging, especially in our data-driven world. But what if you started to personify your data and considered your customer’s touch points on a deeper level? Join us for an immersive storytelling workshop where dealers will meet “Maggie,” a car buyer, and walk through her car-buying journey. You’ll gain insights into every digital touchpoint Maggie encountered—from her first introduction to a dealership’s brand online after filling an Amazon shopping cart, all the way to purchasing her new vehicle. By the end of the workshop, you’ll have a clear understanding of how to develop a Media Mix for your dealership using a Lifecycle Marketing approach. Plus, you’ll receive a copy of our newly released White Paper detailing Maggie’s journey.
PCG Digital
PCG Digital
Time kills deals and profit. Despite mass adoption of digital retailing and technology by dealers, it still takes nearly three hours to buy a car. The process is filled with friction, bottlenecks, and back-and-forth interactions. The technology revolution isn’t on your website—it’s in the showroom, where time and money are being left on the table. This session will identify ways to leverage technology in the showroom to optimize decision-making, bridge the trust gap, and speed up the process—all while increasing profitability.
AutoFi