11:45am

Day Two - Monday, Nov. 18

The Value of a Deep Dive: How a Lead Audit Can Maximize ROI

Presented by CarGurus

​​Is your CRM a hidden goldmine? Is your current lead management strategy reaching its full potential? Discover how a comprehensive lead audit can transform your dealership’s ability to connect with customers. Move beyond traditional KPIs to uncover strategies that elevate lead management and boost customer engagement. How aligning lead management across departments—from BDC to finance—can elevate your sales game. Join Chareese, Mike, and Vanisha—industry experts with extensive in-dealership experience—who have traveled nationwide empowering dealers with lead audit outcomes. Uncover how top dealerships have boosted conversion rates and sales volume through proven strategies. Explore actionable insights to propel your dealership to new heights!

Session Details

Room

Plaza 1

Session Type

Mini Workshop

Session Day

Monday

Speakers On This Session

Related Sessions

11:45am

Day 2

Presented by Marchex

Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.

Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.

Mini Workshop

|

Exchange 1-4

|

Monday

12:45pm

Day 2

Sponsored by Shift Digital

Grab a tasty lunch, relax, and catch up with others. It’s a great chance to refuel and chat before the afternoon activities.

Downtime

|

Ballroom

|

Monday

Sponsored By:

1:15pm

Day 2

Presented by automotiveMastermind

Join this session to dive deep into practical strategies and tools. Gain actionable insights that you can apply right away.

Keynote

|

Ballroom

|

Sunday

Automotive Retailing Reimagined

Expert speakers.
executive level education.