Industry leaders in CDP management and marketing strategy share the tactics, wins, and lessons that shaped their CDP success. From data mapping to activation, identity enrichment and campaign orchestration — learn what matters most and how to get there faster.

What You’ll Gain:

• Understand the Core Building Blocks: Learn the essential foundations every CDP needs—proper mapping and clear logic to ensure your system is built to scale.
• Choose the Right Approach: Get clarity on the pros and cons of enterprise vs. plug-and-play CDPs, and whether to operate in-house or with an agency.
• Master Signal Collection: See which platforms should be connected, what shopper activity to track, turn fragmented data into a 360˚ view of your customers.
• 360˚ Customer View – Now What?: Build the right strategy and orchestrate a plan to get results quickly.

Why Attend:

• This isn’t a high-level overview—it’s a hands-on, actionable session designed for dealership operators, marketers, and agency partners.
• For dealers already using CDPs: Learn how to extract more value from your existing data, simplify activation, and scale results.
• For those exploring CDPs: Get a clear roadmap of what’s required, what actually drives performance, and how to get there faster.
• Walk away with: Proven strategies, practical frameworks, and a clear understanding of how to turn your CDP into a revenue engine—not just another tech tool.