In this episode, Brian Pasch speaks with David Solar, CEO of Liminal, alongside two of his early adopters—Gary LaDue (Modern Automotive Group) and Jim Kosobucki (Morgan Auto Group). Together, they share how Liminal is addressing the real gaps in CDP functionality with a fully managed or self-serve platform that includes data hygiene, probabilistic/deterministic identity resolution, and one-click audience activation. Whether you’re a mid-size group or one of the largest dealer networks in the country, Liminal’s open architecture, rapid onboarding, and powerful automation tools make activating first-party data easier than ever. If your CDP investment hasn’t lived up to expectations, this episode offers a compelling alternative.
In this episode, Brian Pasch introduces Liminal, a new customer data platform (CDP) making its debut at the 2025 Modern Retailing Conference. CEO David Solar joins alongside Gary LaDue of Modern Automotive Group and Jim Kosobucki of Morgan Auto Group to discuss how Liminal is solving real-world data orchestration and marketing activation challenges for dealers of all sizes.
Liminal is a fully-managed or self-serve CDP designed specifically for automotive retail. It combines identity resolution, data hygiene, audience segmentation, and omnichannel marketing automation into one streamlined platform. Whether you’re a 10-store group or managing 75 rooftops, the system simplifies CDP operations without compromising capability.
After testing another CDP platform, Modern Automotive Group shifted its entire 17-store operation to Liminal. Gary LaDue explains that Liminal offered a simpler interface, more responsive support, and an all-in-one system capable of handling first-party data enrichment, activation, and audience deployment—without needing multiple tools or vendors.
Morgan Auto Group uses Liminal alongside its core CDP to power faster audience activation through its agency partners. Jim Kosobucki shares how Liminal’s support helped him expand his technical capabilities, enabling new API workflows, custom integrations, and audience-level control at scale across 75+ rooftops.
Liminal’s identity graph powers both known and anonymous visitor recognition. Gary shares how one-to-one email deployments—often based on probabilistically matched IDs—are generating open rates up to 80% and click-through rates above 60%. Dealers can scale audience resolution without relying solely on form fills or deterministic CRM data.
Liminal’s AutoMap tag begins collecting over 700 shopper signals immediately after installation via Google Tag Manager. Combined with API integrations into DMS and CRM platforms, the system automates record deduplication, appending, and opt-out compliance—often ingesting full data sets on Day 1.
The platform supports omnichannel execution: Facebook, Google, OTT, email, text, direct mail, and video. Even if audience sizes are too small for ad platforms, Liminal enables one-to-one deployment, especially critical for lower-traffic stores or hyper-targeted segments like equity audiences or model-specific shoppers.
Dealers can use built-in tools to generate emails, mailers, and video creatives using Liminal’s preloaded templates or custom assets. With Smart Scale functionality, campaigns dynamically adapt per store—automatically switching branding, contact info, and creative elements without duplicating the campaign for each rooftop.
Liminal is designed with flexibility in mind. Whether it’s populating a phone system with real-time data or feeding dashboards via Snowflake or Redshift, the platform supports custom data flows and integrations. Dealers with advanced in-house teams can extend capabilities through secure API endpoints.
Gary advises dealers to clearly define their goals before evaluating CDP vendors. Liminal stood out due to its usability, data hygiene workflow, responsive support, and built-in data graph. With custom mapping, real-time triggers, and omnichannel outputs, it has become the activation engine powering Modern’s group-wide strategy.
Liminal will be live at the 2025 Modern Retailing Conference in Palm Beach, FL (Nov 16–18). Dealers can also explore the platform online at getliminal.com and see how their CDP strategy could be simplified, scaled, and activated in days—not months.
In this episode, Brian Pasch introduces Liminal, a new customer data platform (CDP) making its debut at the 2025 Modern Retailing Conference. CEO David Solar joins alongside Gary LaDue of Modern Automotive Group and Jim Kosobucki of Morgan Auto Group to discuss how Liminal is solving real-world data orchestration and marketing activation challenges for dealers of all sizes.
Liminal is a fully-managed or self-serve CDP designed specifically for automotive retail. It combines identity resolution, data hygiene, audience segmentation, and omnichannel marketing automation into one streamlined platform. Whether you’re a 10-store group or managing 75 rooftops, the system simplifies CDP operations without compromising capability.
After testing another CDP platform, Modern Automotive Group shifted its entire 17-store operation to Liminal. Gary LaDue explains that Liminal offered a simpler interface, more responsive support, and an all-in-one system capable of handling first-party data enrichment, activation, and audience deployment—without needing multiple tools or vendors.
Morgan Auto Group uses Liminal alongside its core CDP to power faster audience activation through its agency partners. Jim Kosobucki shares how Liminal’s support helped him expand his technical capabilities, enabling new API workflows, custom integrations, and audience-level control at scale across 75+ rooftops.
Liminal’s identity graph powers both known and anonymous visitor recognition. Gary shares how one-to-one email deployments—often based on probabilistically matched IDs—are generating open rates up to 80% and click-through rates above 60%. Dealers can scale audience resolution without relying solely on form fills or deterministic CRM data.
Liminal’s AutoMap tag begins collecting over 700 shopper signals immediately after installation via Google Tag Manager. Combined with API integrations into DMS and CRM platforms, the system automates record deduplication, appending, and opt-out compliance—often ingesting full data sets on Day 1.
The platform supports omnichannel execution: Facebook, Google, OTT, email, text, direct mail, and video. Even if audience sizes are too small for ad platforms, Liminal enables one-to-one deployment, especially critical for lower-traffic stores or hyper-targeted segments like equity audiences or model-specific shoppers.
Dealers can use built-in tools to generate emails, mailers, and video creatives using Liminal’s preloaded templates or custom assets. With Smart Scale functionality, campaigns dynamically adapt per store—automatically switching branding, contact info, and creative elements without duplicating the campaign for each rooftop.
Liminal is designed with flexibility in mind. Whether it’s populating a phone system with real-time data or feeding dashboards via Snowflake or Redshift, the platform supports custom data flows and integrations. Dealers with advanced in-house teams can extend capabilities through secure API endpoints.
Gary advises dealers to clearly define their goals before evaluating CDP vendors. Liminal stood out due to its usability, data hygiene workflow, responsive support, and built-in data graph. With custom mapping, real-time triggers, and omnichannel outputs, it has become the activation engine powering Modern’s group-wide strategy.
Liminal will be live at the 2025 Modern Retailing Conference in Palm Beach, FL (Nov 16–18). Dealers can also explore the platform online at getliminal.com and see how their CDP strategy could be simplified, scaled, and activated in days—not months.
The energy, insights, and edge you’ve been missing are waiting at the 2025 Modern Retailing Conference
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