Denise Galiatsatos

COO/President

Denise Galiatsatos is the proud President and Chief Operating Officer of PCG Digital, a full-service digital marketing agency specializing in automotive digital advertising. She is passionate about helping dealerships discover their brand voice and strategizing with the internal PCG team on how to bring those brand messages to shoppers’ eyes. By developing and producing The Automotive Social Media Sales Funnel in 2017, she has helped dealerships all across the country maximize their ad spend on Facebook and Instagram to deliver a great return on their investment. Denise is a professional public speaker and educator and became an International Speaker when she educated attendees at the World Shopper Conference in Estoril, Portugal. Her speaking career has grown outside of the automotive community; she was a keynote at the 2018 Association of Directory Publishers Convention. Her book ‘Can You See Me Now’ takes readers on a journey to fully understand and utilize the digital marketing landscape. Denise is a 40 under 40 award recipient for the state of New Jersey. Her greatest accomplishments and pride and joy are her two daughters, Summer (4) and Georgia (2). Denise, her husband George, and their two children reside along the Jersey Shore. Her most recent hobbies include all things Disney Princesses, arts and crafts, play doh and Goodnight Moon. 

Speaker Sessions

10:45am

Day 1

Putting a name to a “view” can be challenging, especially in our data-driven world. But what if you started to personify your data and considered your customer’s touch points on a deeper level? Join us for an immersive storytelling workshop where dealers will meet “Maggie,” a car buyer, and walk through her car-buying journey. You’ll gain insights into every digital touchpoint Maggie encountered—from her first introduction to a dealership’s brand online after filling an Amazon shopping cart, all the way to purchasing her new vehicle. By the end of the workshop, you’ll have a clear understanding of how to develop a Media Mix for your dealership using a Lifecycle Marketing approach. Plus, you’ll receive a copy of our newly released White Paper detailing Maggie’s journey.

Workshop

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Exchange 1-4

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Monday