Mastering Your Customer Defection Data

Training Lab
Dealer DataOps

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Unlock hidden defection insights to fix sales gaps, boost retention, and win back lost customers

This workshop will show you how to harness Urban Science’s customer defection data to uncover opportunities, fix process gaps, and ultimately sell more cars.

What You’ll Gain:

  • Identify gaps in your sales process so you can stop losing customers you should have won.
  • Develop and train your sales team using real-world data, not guesswork.
  • Implement customer retention strategies that keep buyers from shopping your competition.
  • Run smarter marketing campaigns by knowing exactly who defected—and why.

Why Attend:

  • This isn’t just theory. It’s a tactical, hands-on session designed to help you take immediate action.
  • Current users will discover how to unlock the full potential of their own data.
  • New to Urban Science? You’ll see the power of knowing exactly which customers in your CRM purchased from a competitor—and how that knowledge transforms your approach to sales, retention, and marketing.

Walk away with actionable strategies you can implement the very next day.

Featured Speakers

Eric DeMont
Urban Science
Glenn Pasch
PCG Digital

Session Details:

Date:

Day One – Sunday 

Time:

11:00AM – 11:45AM

Room:

Salon 1

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