Kerri Wise
AutoFi
Kerri Wise is Chief Marketing Officer at AutoFi, a leading commerce platform for digital automotive sales and financing. Her career spans 25 years in automotive, a decade of which in digital/technology.
In her current role, Kerri oversees AutoFi’s marketing initiatives focused on automotive dealers, OEM, and enterprise clients. She is recognized as a thought leader and regular speaker at major industry conferences and events and has received significant recognition for her career achievements including being honored by Automotive News as a 2020 Top 100 Leading Women in North America and a 2021 Notable Champion of Diversity.
She is also the co-founder and President of Women of Color Automotive Network (WOCAN), a non-profit organization that seeks to attract, connect and empower women of color in the automotive industry. WOCAN has grown to 600+ Women of color members in different automotive sectors across the world.
Prior to joining AutoFi, Kerri worked at TrueCar, Edmunds, and J.D. Power. She was a collegiate basketball player and graduated with a B.S. in Marketing from California State University, Northridge.
Time kills deals and profit. Despite mass adoption of digital retailing and technology by dealers, it still takes nearly three hours to buy a car. The process is filled with friction, bottlenecks, and back-and-forth interactions. The technology revolution isn’t on your website—it’s in the showroom, where time and money are being left on the table. This session will identify ways to leverage technology in the showroom to optimize decision-making, bridge the trust gap, and speed up the process—all while increasing profitability.
AutoFi
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