Denise Galiatsatos
PCG Digital
Sarah is the Paid Media Director at PCG Digital. Overseeing the agencies Paid and Social Media teams allows her to connect dots often lost and overlooked with dealers Paid Media efforts. What Sarah loves most about working in the automotive space is the immense amount of creativity and collaboration that goes into dealerships digital marketing efforts.
Sarah is currently working with the PCG’s Paid and Social Media teams to create hand in hand Paid Media Strategies for the Automotive Industry.
Putting a name to a “view” can be challenging, especially in our data-driven world. But what if you started to personify your data and considered your customer’s touch points on a deeper level? Join us for an immersive storytelling workshop where dealers will meet “Maggie,” a car buyer, and walk through her car-buying journey. You’ll gain insights into every digital touchpoint Maggie encountered—from her first introduction to a dealership’s brand online after filling an Amazon shopping cart, all the way to purchasing her new vehicle. By the end of the workshop, you’ll have a clear understanding of how to develop a Media Mix for your dealership using a Lifecycle Marketing approach. Plus, you’ll receive a copy of our newly released White Paper detailing Maggie’s journey.
PCG Digital
PCG Digital
Join us for the 2024 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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