2:00pm

Day Two - Monday, Nov. 18

SEO in 2025 | Measurement Secrets and Debunking Myths about AI, Local, and Technical SEO

Presented by Wikimotive

From stakeholders to seasoned marketing directors this session shouldn’t be missed. Many SEO vendors in the automotive space promise big results but stall when it comes to delivering a return on your investment.
In this session, we’ll show you why. We’ll cut through the rampant misinformation to reveal what’s actually working in SEO today, the unexpected advantages and pitfalls of AI, and the unspoken methods for measuring the real impact of your SEO efforts, whether outsourced or in-house. Get ready to take control of your SEO strategy and start driving real results!

Session Details

Room

Salon 1

Session Type

Workshop

Session Day

Monday

Speakers On This Session

Related Sessions

11:45am

Day 2

Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.

Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.

Mini Workshop

|

Salon 1

|

Monday

12:15pm

Day 2

Sponsored by Shift Digital

Grab a tasty lunch, relax, and catch up with others. It’s a great chance to refuel and chat before the afternoon activities.

Downtime

|

Ballroom

|

Monday

Sponsored By:

1:15pm

Day 2

Presented by automotiveMastermind

In an uncertain industry landscape, dealers are faced with an ever-changing array of software solutions. What hasn’t changed is the fundamental purpose of the technology: to create operational efficiencies which deliver excellent customer experiences with improved profitability. automotiveMastermind CEO Matt Leone will draw on his 25 years of experience in software development, operations, and automotive retailing to present a path forward to improve operational efficiency through technology.

Keynote

|

Ballroom

|

Sunday

Automotive Retailing Reimagined

Expert speakers.
executive level education.