David Solar is a trusted leader in marketing and data technology, known for helping some of the nation’s largest automotive groups and agencies modernize their marketing operations, activate their data, and scale with confidence. With over two decades of experience building high-impact solutions, he bridges innovation and real-world results in the automotive retail space.

Early in his career, David developed one of the first dynamic product customization platforms on the web—technology that helped Pacific Headwear rapidly scale into one of the most requested brands and largest cap manufacturers in the country. This early success set the foundation for a career dedicated to building marketing technologies that solve real business problems and accelerate growth.

For the past 15 years, David has brought that same spirit of innovation to automotive. He built and led the automotive division at Catalogs.com, modernizing its products and strategy, and today as President of Liminal, he delivers advanced marketing technology and data solutions that power customer data platforms, identity resolution, audience activation, and omnichannel orchestration for leading dealer groups and agencies nationwide.