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Scott Wideman

Chief Marketing Officer

Keating Auto Group

This esteemed speaker, a notable leader in the automotive sector, will be taking the stage at the Modern Retailing Conference 2023. Renowned for advancing the field through innovation and insight, they are set to deliver a presentation rich with fresh perspectives and transformative ideas, pushing the boundaries of automotive retailing. Stay tuned for more on their achievements and the exciting knowledge they will be bringing to the conference.

Speaker Sessions

3:30pm

Day 1

Harnessing Chaos to Optimize Automotive Marketing ROI

Presented by Spectrum Reach

Today’s multiscreen media landscape can be a quagmire for auto marketers. The constant churn and overwhelming choice for auto intenders of where to spend time viewing content are making it difficult for campaigns to reach a critical mass of consumers. By focusing on outcomes, following data, and reaching auto intenders where they spend their time, you can harness the chaos into ROI.

Workshop

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Salon 1

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Sunday

2:00pm

Day 2

Case Study: Five Simple Ways to Use Defection Insights to Improve Sales Effectiveness

Hear how progressive sales and marketing leaders are using defection insights to improve their sales and marketing processes, outsmart their competitors, grow share, and increase sales effectiveness.
Sales participants will know how to:
  • Increase close rates by eliminating needless follow-up with leads who have bought elsewhere, increasing salesperson confidence, and adjusting to follow up processes.
  • Improve productivity of sales team by delivering fact-based, real time performance feedback to sales team based on wins AND losses.
  • Decrease defection rates by proactively engaging high quality leads with strong likelihood to defect.
Marketing participants will know how to:
  • Enhance customer experience by ingesting defection data into the group’s CDP and marketing workflows.
  • Boost ROI of marketing spend by adjusting spend and targeting based on defection insights.

Workshop

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Plaza 2

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Monday

Automotive Retailing Reimagined

Expert speakers.
executive level education.

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