Matthew Belk

Matthew Belk, Founder and Chief Innovation Officer at Better Car People, brings extensive experience in automotive process training and dealer group management. A key innovator in the automotive industry, Matthew enhances dealership operations with his strategic vision and leadership, shaping the sector’s future. Formerly the director of eCommerce for Hendrick Automotive Group for 10 years, he co-founded Better Car People in 2010, assisting over 3,000 automotive dealers. Matthew is also a subject matter expert in online automotive retailing and has completed executive learning for strategy and innovation at MIT Sloan School of Management.