Brian Pasch

Founder

Founder of PCG Companies, Brian Pasch Enterprises (BPE), and Pasch Group, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.

Speaker Sessions

1:00pm

Day 1

Join Brian Pasch in the Ballroom for our signature Kickoff session, where he’ll explore the latest technological breakthroughs shaping the automotive industry!

Kickoff

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Ballroom

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Sunday

2:15pm

Day 1

Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.

Panel

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Ballroom

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Sunday

5:15pm

Day 1

with Auto Genius

Kevin’s journey from frustration to innovation sparked something big. In this chat, we’ll explore what Auto Genius has uncovered, reveal never-before-seen insights, and share how they’ve tackled one of the industry’s toughest challenges—in what could be the biggest shift the industry has seen in years.

Fireside Chat

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Ballroom

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Sunday

9:30am

Day 2

Brett Morgan (CEO) and Tom Moore (COO) will join Brian Pasch at MRC to discuss why they invested in an enterprise CDP and how they plan to monetize the technology the eliminate waste and generate more revenue by leveraging their first-party data and real-time marketing.

Panel

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Ballroom

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Monday

3:00pm

Day 2

Dealers must optimize all communication channels which consumers choose to leverage for sales and service. Dealership communications has always been a great area for improvement, and now new tools are in the marketplace to elevate the customer experience and better answer their questions.

Panel

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Ballroom

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Monday

10:00am

Day 3

Explore how next-gen leaders of dealer groups are redefining automotive retailing for the future. Hear firsthand about their strategies for balancing established traditions with innovative approaches to drive sustained growth and profitability in their markets. Discover the foundational principles they are establishing to navigate industry shifts and ensure long-term success, reflecting on their insights into leveraging technology, consumer trends, and operational efficiencies.

Fireside Chat

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Ballroom

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Tuesday

Automotive Retailing Reimagined

Expert speakers.
executive level education.