Before becoming CEO, Aaron Baldwin served four years as Chief Product Officer at automotiveMastermind, where he led the product roadmap and strategy. He oversaw a team of directors focused on product development, integrations, and analytics.

Prior to that, Aaron was a founding member of the management team at CarNow, where he spent six years managing OEM relationships, large client and partner engagements, and overseeing product development and lifecycle management.

Earlier in his career, Aaron served as Director of Digital Marketing at eLead (now part of CDK), and held successive senior roles at Asbury Automotive, including Director of Dealership Marketing.

Aaron holds a Bachelor of Arts from the University of North Carolina at Greensboro. Outside of work, he enjoys spending time with his wife and four children.