Marc McGurren is a 21-year automotive industry expert with a proven track record in BDC operations, CRM strategy, internet sales, and dealership leadership. Since starting in 2004, he has served in nearly every variable operations role, including Sales Manager, Finance Manager, Internet Director, and General Manager for one of the largest auto groups in Texas.

In 2012, Marc joined Brian and Glenn Pasch at PCG Companies, where he worked with dealerships nationwide to improve digital marketing and lead management processes. In 2017, he launched McGurren Consulting, a boutique consultancy focused on helping dealers modernize their BDC, CRM, and internet sales strategies.

Marc is also the creator of CRM Wingman, a Chrome extension built to fill critical gaps in VinSolutions CRM. CRM Wingman delivers real-time visibility into communication performance, highlights the best contact method per lead, and enables fast, intelligent responses to customer inquiries, all directly inside of VinSolutions.

Marc has spoken at top automotive conferences including Digital Dealer, AutoCon, and dozens of 20 Groups across the country. He was featured on the cover of WardsAuto Dealer Business Magazine and is known for delivering no-nonsense, high-impact training sessions that drive real results.