Lauren Donalson is the CEO of PureCars, the leading customer data and marketing platform.

Lauren entered the automotive industry serving in various Fixed and Variable Operations roles in her family’s dealership group. She joined GS Marketing and managed the front-end and parts and service marketing for Toyota dealerships and sister stores in the Boston and New York regions.

Lauren is a frequent speaker at major national automotive conferences and was recognized in AutoSuccess magazine’s first-ever “Women at the Wheel” class — a tribute to women who are making a difference in the automotive industry.