Eric Mercado is a visionary leader in automotive marketing, renowned for his expertise in predictive data strategies, omnichannel campaigns, and ROI-driven performance. As a Partner and Divisional President at Force Marketing; Eric has helped thousands of dealerships across the U.S., Canada and Puerto Rico leverage first-party data, AI-driven tools, and hyper-targeted communications to optimize inventory turn, reduce sales cycle friction, and deliver measurable growth. His pragmatic approach—“sniper rifle” targeting rather than shotgun tactics—has made him a frequent contributor to industry panels and media outlets such as CBT News. Eric is passionate about aligning marketing and sales teams, demystifying attribution, and pushing the envelope on personalization in the auto retail environment.