Speaker
Chief Operating Officer, ActivEngage
With over 25 years of experience in automotive, Carol Marshall has made a career out of turning teams into high-performing powerhouses. From the showroom floor to national leadership roles, she’s built high-performing teams of all sizes—aligning goals, sparking engagement, and driving real results. Known for her clear-eyed leadership and ability to turn vision into action, Carol is also a highly-rated NADA speaker and industry voice, frequently sharing insights that elevate both the customer and employee experience.
The energy, insights, and edge you’ve been missing are waiting at the 2025 Modern Retailing Conference
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