Brian Pasch is one of the most trusted voices in modern automotive retail, known for his forward-thinking approach to digital marketing, analytics, and customer experience. As the founder of Pasch Group, he works closely with dealers, OEMs, and technology companies to improve marketing performance, optimize data strategies, and evaluate emerging retail technologies. His consulting is grounded in deep technical expertise and a hands-on, results-driven style. Brian founded the Automotive Standards Council for GA4, which is establishing industry-wide benchmarks for data consistency and visibility.

He is the creator of some of the industry’s most influential events, including the Modern Retailing Conference (MRC), Digital Marketing Strategies Conference (DMSC), and the C-Suite Automotive Network (CXO). These gatherings bring together progressive dealers, tech innovators, and OEM leaders to explore what’s next in automotive retail, offering content-rich sessions and candid conversations that challenge the status quo.

Beyond his professional impact, Brian is known for his generosity as a teacher, his relentless curiosity, and his commitment to helping others grow—traits that have earned him deep respect across the automotive industry.