Speaker
Head of OEM and Partnerships, Toma
Blake Miranda is an Atlanta based SaaS professional with a decade of strategic sales, account service, and product management experience, specializing in data-driven solution engineering. His career offers a unique blend of expertise from both the innovative automotive technology vendor side and direct operational experience at a premium luxury OEM, which he leveraged to join Toma as the Head of OEM and Partnerships. Prior to Toma, Blake spent over two years at Porsche Cars North America as a Digital Product Operations Manager, where he helped develop Porsche-branded digital solutions for its dealer network. His team on the Digital Platforms was crucial in ensuring global products from Germany aligned with current North American automotive SaaS standards. His operational leadership included spearheading the Salesforce automotive cloud implementation and leading Tier 1 <> Tier 3 alignment for CDP use cases (1st party data strategy).
On the vendor side, Blake held key roles at industry vanguards like CarNow and Fullpath. Over his nearly five years at CarNow, he served in multiple capacities from implementation and dealer management to Senior Manager of OEM Performance, focusing on overall program success and product performance for OEM partners. At Fullpath, he oversaw the revenue growth and retention of the Partner Success channel and developed partnership strategy by acting as a liaison between engineering and integration partners. Blake is a graduate of Kennesaw State University with a B.A. in International Affairs/Leadership Studies. In his personal time, he enjoys traveling the world with his wife, Blaze, and his son, Everett.
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