Aharon Horwitz is the CEO and co-founder of Fullpath, an innovative Customer Data Platform tailored for the automotive industry. Fullpath’s enhanced CDP empowers dealers to take full control over their data, enabling them to bring proud dealership traditions into the future by building a comprehensive data infrastructure with a powerful data management platform, AI-powered marketing activation solutions, and sales enablement tools powered by AI.

Aharon has established himself as a thought leader in automotive innovation, frequently sharing insights through speeches and articles in industry publications, and participation in prominent industry conferences. Aharon is the co-author of the book “The Last Dealership,” a comprehensive industry analysis that explores the evolving landscape of automotive sales as the world prepares for a future with AI and large-scale automation. Aharon lives in Jerusalem with his wife Alieza and two young children.