3:30pm

Day One - Sunday, Nov. 17

Audience Audit: Are Your Commonly Used Audiences Still Viable in 2024/2025?

Presented by Client Command

Join Client Command’s VP of Product, Megan Horton as she presents Client Command’s audit of commonly used audiences in automotive. Dealers will be able to see how many consumers are actually shopping in DMS, CRM, In-Equity, Demographic, In-Market, and Specific/Make Model audiences. Following Client Command’s workshop during DMSC, Megan will be presenting our most recent findings and updated shopper statistics as we round out 2024.

Session Details

Room

Plaza 1

Session Type

Workshop

Session Day

Sunday

Speakers On This Session

Related Sessions

12:15pm

Day 2

Sponsored by Shift Digital

Grab a tasty lunch, relax, and catch up with others. It’s a great chance to refuel and chat before the afternoon activities.

Downtime

|

Ballroom

|

Monday

Sponsored By:

1:15pm

Day 2

Presented by automotiveMastermind

In an uncertain industry landscape, dealers are faced with an ever-changing array of software solutions. What hasn’t changed is the fundamental purpose of the technology: to create operational efficiencies which deliver excellent customer experiences with improved profitability. automotiveMastermind CEO Matt Leone will draw on his 25 years of experience in software development, operations, and automotive retailing to present a path forward to improve operational efficiency through technology.

Keynote

|

Ballroom

|

Sunday

2:00pm

Day 2

In the automotive industry, 86% of consumers prefer to complete at least part of their vehicle purchasing process online. Join Steve as he dives into how car dealerships can enhance customer satisfaction by offering virtual engagement options. These tools help create a seamless and interactive buying experience. Just as people research potential romantic partners thoroughly, they also invest significant effort in researching vehicles online, underscoring the importance of engaging virtual interactions. Effective communication in these online settings, including attentive tone and clear visual cues, is crucial. Utilizing advanced technologies like GPT and AI can further refine how dealerships connect with and assist their customers. By treating online leads with the same level of care and personalization as in-person interactions, dealerships can significantly boost both customer satisfaction and sales performance.

Workshop

|

Plaza 1

|

Monday

Automotive Retailing Reimagined

Expert speakers.
executive level education.