2:00pm

Day Two - Monday, Nov. 18

Driving Success: How Data & Insights Improve Marketing and Grow Sales

Presented by S&P Global

An interactive workshop focused on leveraging data-driven insights that improve marketing performance. Identify key marketplace dynamics and develop opportunities that drive revenue growth and how to activate on the Polk Auto Direct platform.

Session Details

Room

Exchange 1-4

Session Type

Workshop

Session Day

Monday

Speakers On This Session

Related Sessions

11:45am

Day 2

Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.

Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.

Mini Workshop

|

Salon 1

|

Monday

12:15pm

Day 2

Sponsored by Shift Digital

Grab a tasty lunch, relax, and catch up with others. It’s a great chance to refuel and chat before the afternoon activities.

Downtime

|

Ballroom

|

Monday

Sponsored By:

1:15pm

Day 2

Presented by automotiveMastermind

In an uncertain industry landscape, dealers are faced with an ever-changing array of software solutions. What hasn’t changed is the fundamental purpose of the technology: to create operational efficiencies which deliver excellent customer experiences with improved profitability. automotiveMastermind CEO Matt Leone will draw on his 25 years of experience in software development, operations, and automotive retailing to present a path forward to improve operational efficiency through technology.

Keynote

|

Ballroom

|

Sunday

Automotive Retailing Reimagined

Expert speakers.
executive level education.