Advertising has to adapt again. Rising costs and diminishing targeting capabilities require another seismic shift in automotive advertising. Learn how to use data to allocate your advertising dollars to reach in-market shoppers with the right message, at the right time, in the right place, rather than casting a wide net using outdated ad strategies.

Key Dealer Takeaways:

• Learn how to maximize every single advertising dollar on local consumers you know are in-market
• How to diversify and optimize your advertising portfolio across platforms
• How to leverage your own dealership data to meet your dealership’s goals (e.g., prioritizing aging units that need to turn, capturing inbound demand for your CPO program, or increasing the visibility of vehicles that are not getting enough VDP views on your website)
• Ways to implement an audience strategy and utilize first-party data to drive sales and service growth
• Review best practices in GA4 to create audiences for Google Ads and ensure attribution models are set up for your entire digital strategy