In this session, TradePending’s CMO Matthew Davis interviews Rohrman Auto Group’s Jeremy Nowling to hear their group’s approach to converting their website traffic into sales. They’ll touch on the people and processes needed to turn website leads into sales, then turning the conversation towards their technology stack. If you spend a lot of time, money and effort driving people to your website, and you want to get better at turning those visitors into buyers, this session is for you.