AI is impacting the user search experience. From new search engines to browser extensions to updates within your favorite Search Engines, AI is everywhere. In order to keep up with the ever-changing digital landscape, Search Engine Optimization needs to adjust onsite and content strategies. It is more important than ever to create valuable, credible, and to-the-point content.

Dealers who attend this workshop will:

1. Understand the Impact of Artificial Intelligence on User Experience
2. Learn best practice SEO strategies for optimized crawling and authority
3. Understand best practices for onsite content and digital presence