Mark Baruth, CEO of COOPABLE, shares how dealerships can transform co-op funds into high-ROI advertising strategies. Learn why 38% of co-op budgets are lost to mismanaged processes and compliance-focused vendors who don’t prioritize your dealership’s success.

Through real-world examples—a Hyundai group losing $845,000 annually and a Kia dealership increasing conversions 42% with targeted ads—Mark breaks down three actionable steps: auditing spending, selecting vendors for ROI, and tracking eligible expenses.

Engage in an interactive checklist exercise to uncover ad opportunities like hyper-targeted direct mail, OTT/CTV, and digital retailing. Designed for GMs, owners, and marketers, this session equips you with practical insights to optimize co-op funds for modern retail success. Walk away with a clear 3-step plan to maximize ad impact in 2026 and beyond. Join us to rethink co-op management and elevate your dealership’s advertising game.