While the morning training labs got many of us warmed up, this is where the entire community comes together to kick things off in style.

Join host Brian Pasch in the Ballroom for his signature kickoff session, where he’ll set the stage for an unforgettable event and dive into the breakthroughs, challenges, and opportunities shaping the future of automotive retailing.

This session offers a clear-eyed look at where the industry stands today, and a roadmap for where the conference will take us over the next few days.