While the morning training labs got many of us warmed up, this is where the full community comes together to kick things off in style. Join host Brian Pasch in the Ballroom for Auto Industry Pulse: Where We’re Headed, his signature kickoff session that sets the tone for the entire event.

Brian will break down the latest breakthroughs, critical challenges, and emerging opportunities reshaping automotive retail—from evolving consumer expectations and digital transformation to inventory dynamics and technology-driven sales strategies. Attendees will gain a clear-eyed view of where the industry stands today, actionable insights for navigating change, and a roadmap for what the next few days of the conference will reveal about the future of automotive retailing.