When it comes to the lifeblood of your business, too much data alone can be overwhelming, noisy and static. Intelligence comes from the mining of data to identify patterns, gaps, and opportunities that intuition alone would have missed. Data that is refined, analyzed, and made usable creates Signals.
Data is raw, Signals are refined. Signals prompt actions, actions lead to results.

In automotive, we have access to so much data. Market data, competitive data, sales performance data – now add equity mining, CDP, customer demographics. To make use of this data, you need strong, sharp signals and a system to action it. Signals help you outsmart and outperform the market by making the right decisions faster. Speed adds efficiency and profit back into every transaction.

Signals can be found across the entire vehicle lifecycle.

Somewhere in all the market data and your sales performance data, and hidden across all potential acquisition sources from auction to private party to service appointments, lies undiscovered truths and unlimited potential for sourcing the most ideal inventory set for your lot that will guarantee higher gross and turn.

Deep within market and recently sold competitive sets you can find trim, build, and option-specific signals that will tell you exactly why a piece of inventory may perform better or worse than the ones you’re trying to make appraisal and pricing decisions on.

Signals from your website, third-party market places, and social media tell you what inventory is likely to become stale, giving you the power to adjust your merchandising strategy first.

Signals help you buy smarter. Price sharper. Merchandise for value.

In your daily sprint to take advantage of every opportunity to maximize the value of every vehicle in your dealership, the right signals are the difference between winning and getting lost in the noise. You only have so much time, energy, and money. Signals tell you where to invest them so you don’t waste them.

In this session, Danny Zaslavsky, President of VINCUE, a pioneer in Vehicle Lifecycle Management system, will provide a clear and simple strategy for using the data you have today to create signals that you can trust and use every single day. Signals that will help the most tenured operators become even more effective, and fast-track the next generation of sales managers to buy and sell like the top performers in automotive.