For decades, automotive marketers have been flying blind — optimizing clicks, counting leads, and trusting reports that rarely agree.

But what if the problem isn’t the data itself… it’s what’s missing between the data points?

In this fireside chat, Clarivoy founder Steve White joins Brian Pasch to talk about the next era of automotive measurement: one built on verified outcomes, authenticated data, and full transparency from impression to sale.

They’ll unpack what’s broken in attribution, why trust in data has become the industry’s new currency, and how clarity — not more complexity — is what will finally move automotive marketing forward.