Using GA4 Data To Improve Online Merchandising and Conversions

Training Lab

Dealer DataOps

Hot Session

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Learn how to harness GA4 insights to fine-tune your VDPs, streamline user journeys, and drive stronger conversion performance.

As more dealers embrace first-party data management, new skills will be required. Data DealerOps Training sessions are designed to teach you the skills to survive in a data-driven future.

Key Takeaways:

How to analyze GA4 data to understand shopper behavior on SRPs and VDPs
Proven tactics to merchandise inventory online for higher engagement and lead conversion
Skills for activating first-party dealership data inside GA4 for stronger marketing outcomes
Ways to connect online shopper activity with in-store sales and service opportunities

Featured Speakers

Brian Pasch

Pasch Group

Moderator

Session Details:

Date:

Day One – Sunday

Time:

10:00AM – 10:45AM

Room:

Salon 1

Featured Companies

All Session Categories:

Day 1, Deep Dives, Featured, First-Party Data, Locked In, Sales Process, Training Lab, Web Optimization

Experience the Best of Automotive AI Showcase

Dealer DataOps Training: First-Party Data is Advancing, Are You Keeping Up?

Using GA4 Data To Improve Online Merchandising and Conversions

Featured Speakers

Brian Pasch

Pasch Group

Moderator

Session Details:

Featured Companies

Pasch Group

Experience Sponsor

All Session Categories:

Share

Join the Dealers Who
Think Bigger & Work Smarter

Experience the Best of Automotive AI Showcase

Dealer DataOps Training: First-Party Data is Advancing, Are You Keeping Up?

Using GA4 Data To Improve Online Merchandising and Conversions

Featured Speakers

Brian Pasch

Pasch Group

Moderator

Session Details:

Featured Companies

Pasch Group

Experience Sponsor

All Session Categories:

Share

Join the Dealers Who Think Bigger & Work Smarter

Join the Dealers Who
Think Bigger & Work Smarter