In this episode, Brian Pasch speaks with Matt Leone, the newly appointed CEO of DriveCentric, as he outlines his first 100-day roadmap for innovation. From unlocking long-awaited API access to powering a native AI-driven engagement platform, Matt’s focus is on transforming DriveCentric into a full-scale operational command center for dealerships. Dealers tired of fragmented tech stacks and legacy CRMs will want to hear how DriveCentric is positioning itself to be the clean data hub and AI engine that drives modern retail success.
In this episode, Brian Pasch speaks with Matt Leone, the new CEO of DriveCentric, about his first 100 days in the role and his strategic roadmap for the platform. With experience leading automotiveMastermind, Leone brings an operational focus to DriveCentric — aiming to evolve the CRM into a modern engagement and data platform built for scale, AI, and integration.
A top priority under Leone’s leadership is making DriveCentric more open and connected. By enabling API integrations, the company aims to centralize all lead and consumer data, while allowing seamless data sharing with approved third-party vendors and platforms — including CDPs, marketing tools, and VIN verification services.
Leone explains that DriveCentric is more than just a CRM — it’s a native, AI-enhanced platform that helps manage the entire customer engagement process. The goal is to reduce reliance on disconnected legacy tools and position the CRM as the central hub of dealership operations, excluding accounting.
As more dealers adopt CDPs, Leone sees a convergence coming. He describes DriveCentric’s evolution as “CDP-light,” centralizing lead, household, and vehicle data in one system to reduce vendor overlap. The long-term goal is to empower dealers to simplify tech stacks while still leveraging innovation.
DriveCentric is enhancing its AI capabilities by cleaning, enriching, and consolidating dealer data at the CRM level. By controlling the data quality at the source, Leone believes AI can deliver safer, smarter engagement — helping salespeople work more efficiently without replacing them.
At MRC 2025, DriveCentric will showcase its API roadmap, integrations in progress, and real examples of how centralized data is improving operational outcomes. Leone wants dealers to see that DriveCentric is not standing still — it’s doubling down on innovation and partnerships that matter.
Leone emphasizes that the AI race will be won by platforms with clean, structured, and secure data. CRMs that were not built for today’s demands can’t provide that foundation. Dealers should look for tools that start with data integrity and build outward toward automation and efficiency.
DriveCentric is moving from CRM to full-fledged retail communication platform — with smart engagement, open integrations, and AI-powered automation at its core. Dealers looking to modernize should watch closely as these changes unfold leading up to MRC and beyond.
In this episode, Brian Pasch speaks with Matt Leone, the new CEO of DriveCentric, about his first 100 days in the role and his strategic roadmap for the platform. With experience leading automotiveMastermind, Leone brings an operational focus to DriveCentric — aiming to evolve the CRM into a modern engagement and data platform built for scale, AI, and integration.
A top priority under Leone’s leadership is making DriveCentric more open and connected. By enabling API integrations, the company aims to centralize all lead and consumer data, while allowing seamless data sharing with approved third-party vendors and platforms — including CDPs, marketing tools, and VIN verification services.
Leone explains that DriveCentric is more than just a CRM — it’s a native, AI-enhanced platform that helps manage the entire customer engagement process. The goal is to reduce reliance on disconnected legacy tools and position the CRM as the central hub of dealership operations, excluding accounting.
As more dealers adopt CDPs, Leone sees a convergence coming. He describes DriveCentric’s evolution as “CDP-light,” centralizing lead, household, and vehicle data in one system to reduce vendor overlap. The long-term goal is to empower dealers to simplify tech stacks while still leveraging innovation.
DriveCentric is enhancing its AI capabilities by cleaning, enriching, and consolidating dealer data at the CRM level. By controlling the data quality at the source, Leone believes AI can deliver safer, smarter engagement — helping salespeople work more efficiently without replacing them.
At MRC 2025, DriveCentric will showcase its API roadmap, integrations in progress, and real examples of how centralized data is improving operational outcomes. Leone wants dealers to see that DriveCentric is not standing still — it’s doubling down on innovation and partnerships that matter.
Leone emphasizes that the AI race will be won by platforms with clean, structured, and secure data. CRMs that were not built for today’s demands can’t provide that foundation. Dealers should look for tools that start with data integrity and build outward toward automation and efficiency.
DriveCentric is moving from CRM to full-fledged retail communication platform — with smart engagement, open integrations, and AI-powered automation at its core. Dealers looking to modernize should watch closely as these changes unfold leading up to MRC and beyond.
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