BRIAN PASCH PODCAST

ROAD TO MRC23

Client Command Gives Dealers Insights Into All Shoppers In Their Local Market

Join me and Jonathan Lucenay as we discuss how their Level 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.

Featured on this Episode

Brian Pasch

Founder

Jonathan Lucenay

Founder & CEO

MRC Sessions with Featured Guests

4:00pm

Monday

As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams. 

As more dealers consider how to manage their first-party data, technology companies are meeting that interest with a variety of CDP solutions. Unifying customer data means bringing in all the important consumer touchpoints (and data) as well as filling data gaps using third-party sources. How are CDPs helping dealers create a better customer experience while also reducing costs and introducing new revenue streams. 

Panel

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Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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