Explore the Agenda

This jam packed schedule is filled with high-impact, hands-on sessions for auto dealers who are serious about tapping into innovation!

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8:00
AM
9:00
AM

Day One

8:00
AM
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Day One
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Downtime
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Plaza 1

Sunday Morning Inspiration

Begin your day grounded in purpose and faith with Brian Pasch and David Metter in a inspirational morning session
David Metter
David Metter, Kenektr
Brian Pasch
Brian Pasch, Pasch Group
10:00
AM
10:45
AM

Day One

Dealer DataOps
10:00
AM
|
Day One
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Training Lab
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Plaza 1
Dealer DataOps

Creating Custom Reports From Your DMS, CDP or Data Lake Using Power BI

Learn how to extract data from multiple sources and connect it to Microsoft’s Power BI to create custom visualizations.
Jim Kosobucki
Jim Kosobucki, Morgan Auto Group
10:00
AM
10:45
AM

Day One

Dealer DataOps
10:00
AM
|
Day One
|
Training Lab
|
Plaza 2
Dealer DataOps

Using GA4 Data To Improve Online Merchandising and Conversions

Learn how to harness GA4 insights to fine-tune your VDPs, streamline user journeys, and drive stronger conversion performance.
Brian Pasch
Brian Pasch, Pasch Group
10:45
AM
11:00
AM

Day One

10:45
AM
|
Day One
|
Downtime
|
Exhibit Hall

Changeover

A break in the schedule to swap training rooms
11:00
AM
11:45
AM

Day One

Dealer DataOps
11:00
AM
|
Day One
|
Training Lab
|
Plaza 1
Dealer DataOps

Prompting 101: Go Beyond Simple Commands with Powerful AI Prompts That Deliver!

A hands-on workshop where dealers build smarter AI prompts, sharpen skills, and leave with tools they can use immediately
Gray Scott
Gray Scott, Ultimate Toys
11:00
AM
11:45
AM

Day One

Dealer DataOps
11:00
AM
|
Day One
|
Training Lab
|
Plaza 2
Dealer DataOps

Mastering Your Customer Defection Data

Unlock hidden defection insights to fix sales gaps, boost retention, and win back lost customers
Glenn Pasch
Glenn Pasch, PCG Digital
Dave Karasick
Dave Karasick, Urban Science
12:30
PM
1:00
PM

Day One

Customer Experience
12:30
PM
|
Day One
|
Kickoff
|
Ballroom
Customer Experience

Auto Industry Pulse: Where We’re Headed

The Modern Retailing Conference officially gets underway!
Brian Pasch
Brian Pasch, Pasch Group
1:00
PM
1:30
PM

Day One

First-Party Data
1:00
PM
|
Day One
|
Fireside Chat
|
Ballroom
First-Party Data

You Can’t Fix What You Can’t See

Why automotive marketing’s biggest problem isn’t budget — it’s blindness.
Steve White
Steve White, Clarivoy
Brian Pasch
Brian Pasch, Pasch Group
1:30
PM
2:00
PM

Day One

Communication
1:30
PM
|
Day One
|
Keynote
|
Ballroom
Communication

Dealer-Led by Design: Collaborating to Solve What Matters Most

Real collaboration. Real solutions. Real impact.
Eric DeMont
Eric DeMont, Urban Science
Scott Wideman
Scott Wideman, Keating Automotive
Kate Howell
Kate Howell, Mullinax
Michael McDonald
Michael McDonald, Jeff Wyler Automotive
2:00
PM
2:15
PM

Day One

Sales Process
2:00
PM
|
Day One
|
Flash Talk
|
Ballroom
Sales Process

Electric Cars in a Post-Incentive World

Learn how dealerships can adapt sales strategies and customer education to thrive with EVs and plug-in hybrids after incentives fade
Ryan Osten
Ryan Osten, Lyteflo
2:15
PM
2:30
PM

Day One

2:15
PM
|
Day One
|
Changeover
|
Exhibit Hall

Changeover

Time to move from the ballroom to workshops!
2:30
PM
3:15
PM

Day One

First-Party Data
2:30
PM
|
Day One
|
Workshop
|
Ocean Ballroom
First-Party Data

CDPs: What We’ve Learned – and What You Need to Know

Discover the real lessons, wins, and frameworks behind successful automotive CDP strategies
David Solar
David Solar, Liminal
Gary LaDue
Gary LaDue, Modern Automotive Network
Jim Kosobucki
Jim Kosobucki, Morgan Auto Group
2:30
PM
3:15
PM

Day One

AI & Automation
2:30
PM
|
Day One
|
Workshop
|
Plaza 2
AI & Automation

Path To Purchase – How Are Consumers Using Marketplace Websites With the Advent of Search AI?

See how AI-powered search and marketplace research are reshaping the modern shopper journey and influencing dealer conversions
Amie Lindaas
Amie Lindaas, Cars Commerce
2:30
PM
3:15
PM

Day One

AI & Automation
2:30
PM
|
Day One
|
Workshop
|
Plaza 1
AI & Automation

Fast Lane to the Sale: Real Tactics to Supercharge Your Workforce With AI

See how leading dealerships use AI to boost responsiveness, qualify buyers, and turn speed into revenue
Lindsey Robb
Lindsey Robb, Podium
3:15
PM
3:45
PM

Day One

3:15
PM
|
Day One
|
Downtime
|
Exhibit Hall

Coffee Break

Recharge, connect, and network with fellow attendees during this dedicated break in the program
3:45
PM
4:30
PM

Day One

Sales Process
3:45
PM
|
Day One
|
Panel
|
Ballroom
Sales Process

Automotive Retailing Sales Processes: Fix Me!

Explore tech-driven strategies to fix broken sales processes and boost conversion in today’s retail landscape.
Margaret Henney
Margaret Henney, Covideo
Tim Cox
Tim Cox, CarNow
Marc McGurren
Marc McGurren, McGurren Consulting
Glenn Pasch
Glenn Pasch, PCG Digital
Jason Jewert
Jason Jewert, Better Car People
4:30
PM
5:15
PM

Day One

First-Party Data
4:30
PM
|
Day One
|
Panel
|
Ballroom
First-Party Data

Customer Data Platforms: News from the Front Lines

A dynamic conversation featuring expert perspectives on the challenges and trends shaping the industry
David Steinberg
David Steinberg, Foureyes
John Clavadetscher
John Clavadetscher, Impel
Bobby Gaudreau
Bobby Gaudreau, Activator Dealer Solutions
Adam Maciasz
Adam Maciasz, Tealium
Joe High
Joe High, Team Velocity
Brian Pasch
Brian Pasch, Pasch Group
5:15
PM
6:00
PM

Day One

Web Optimization
5:15
PM
|
Day One
|
Keynote
|
Ballroom
Web Optimization

Quick Click: Where Speed Matters and the Points Don’t

An interactive game show brought to you by AutoGenius
Kevin Gervais
Kevin Gervais, Auto Genius
Kyle Mountsier
Kyle Mountsier, Auto Genius
6:00
PM
7:00
PM

Day One

6:00
PM
|
Day One
|
Downtime
|
Exhibit Hall

Cocktail Hour

Unwind and network with industry peers over cocktails in a relaxed, end-of-day atmosphere
8:00
AM
8:45
AM

Day Two

8:00
AM
|
Day Two
|
Downtime
|
Ballroom

Breakfast – Sponsored by Comcast Advertising

Start your day with fresh conversations, light bites, and a dose of morning energy