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Moderator

Brian Pasch

Founder, Pasch Group

Brian Pasch is one of the most trusted voices in modern automotive retail, known for his forward-thinking approach to digital marketing, analytics, and customer experience. As the founder of Pasch Group, he works closely with dealers, OEMs, and technology companies to improve marketing performance, optimize data strategies, and evaluate emerging retail technologies. His consulting is grounded in deep technical expertise and a hands-on, results-driven style. Brian founded the Automotive Standards Council for GA4, which is establishing industry-wide benchmarks for data consistency and visibility.

He is the creator of some of the industry’s most influential events, including the Modern Retailing Conference (MRC), Digital Marketing Strategies Conference (DMSC), and the C-Suite Automotive Network (CXO). These gatherings bring together progressive dealers, tech innovators, and OEM leaders to explore what’s next in automotive retail, offering content-rich sessions and candid conversations that challenge the status quo.

Beyond his professional impact, Brian is known for his generosity as a teacher, his relentless curiosity, and his commitment to helping others grow—traits that have earned him deep respect across the automotive industry.

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Speaker's Sessions

Using GA4 Data To Improve Online Merchandising and Conversions
Training Lab
The Best of Automotive AI Showcase
Panel
Striking A Balance Between AI Voice Agents & Real People
Panel
Results Revealed: Website Conversion Optimization Project
Panel
Powering Retail Strategies with Next-Gen Data
Panel
Kickoff
Kickoff
Customer Data Platforms: News from the Front Lines
Panel
Automotive Retailing Sales Processes: Fix Me!
Panel

Podcast Episodes

Urban Science and Harris Poll Release New Auto Shopper Survey Featuring EV Insights
July 23, 2025
Sales Down This Summer? Get the Why… and a Path to Improvement
July 21, 2025
Polk Automotive Solutions Rises To The Challenge: Realtime Data Feeds for CDPs
November 15, 2024

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